White Claw remains the biggest player in the space - together with Truly, it represents 75% of the total market, according to Nielsen data from last year - but new players are trying to get in on the gold rush all the time. Nielsen data shows that hard seltzer sales reached $4.4 billion, a jump of 121%, in the year-long period ending March 27. Since it first exploded in popularity in 2019, the hard seltzer category has continued to climb, part of the larger trend of “wellness”-oriented alcohol.
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